Archive for February, 2013


By Amit Rawat

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects.

The truth is, a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect when compared to using a normal link.

Matt Cutts squashed this myth that I believe many SEOs thought to be true, today in a video:

He said: The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link.

So the myth that you should not use 301 redirects because it will dissipate more PageRank than using a normal link is not valid.


By Amit Rawat

It appears that Google has been caught doing paid links again.

Our friend Aaron Wall at SEOBook has found some examples of an apparent “‘series’ of advertorials” for Google products like AdWords, Google Analytics, Chromebooks, and Hangouts. He points to content from The Globe And Mail and Edutopia that claim to be “brought to you by Google” and “sponsored by Chromebooks” respectively. He points to a handful of questionable links within the content.

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“None of those links in the content use nofollow, in spite of many of them having Google Analytics tracking URLs on them,” he writes. “And I literally spent less than 10 minutes finding the above examples & writing this article. Surely Google insiders know more about Google’s internal marketing campaigns than I do. Which leads one to ask the obvious (but uncomfortable) question: why doesn’t Google police themselves when they are policing others? If their algorithmic ideals are true, shouldn’t they apply to Google as well?”

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Samsung Galaxy Note 8 Mini-Tablet Announced

Posted: February 25, 2013 in Blog

By Amit Rawat

Samsung this week officially announced its newest tablet device, the Galaxy Note 8.

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The 8-inch mini-tablet is the Korean manufacturer’s answer to the popularity of Apple’s iPad mini. The Note 8 features a similar size and hardware to Apple’s latest offering.

The Note’s screen features a 1280 x 800 resolution with 189 pixels per inch – slightly more than seen in the iPad mini.

On the inside, the Note 8 has a 1.6GHz quad-core processor and 2GB of RAM. Different amounts of internal storage will be available, up to 32GB, and the device also has a microSD card slot. The front camera is 1.3 MP, while the back is 5 MP. The battery is 4,600mAh. There will be a Wi-Fi-only version of the Note 8 available, and a more expensive version with wireless data capabilities.

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By Amit Rawat

Facebook announced partnerships with over 18 operators in 14 countries to provide users with free or discounted data access to Facebook messaging.

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Users on Android, iOS and Facebook for Every Phone (which the company notes is now optimized for chat) will be able to take advantage in the coming months.

“Messaging on Facebook lets people connect with friends and contacts on the go, regardless of what device they are using,” Facebook says in its announcement. “Three out of every four people on Facebook send a message on the platform each month, making messaging one of the most popular activities on Facebook. Today, Facebook messaging and chat can be accessed from more than 6,000 mobile phones via Facebook Messenger, Facebook for iOS and Android, Facebook for Every Phone, m.facebook.com and across other devices with Facebook integration.”

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By Amit Rawat

NEW YORK–Sony has unveiled the PlayStation 4. But, we still didn’t get to see what it looked like.

bc3f7d1f-0fb1-4ff1-be7d-5e47cd68c71eThe PlayStation 4 was formally announced in New York City. At least we know the name is definite. As for its features, the details came out eventually. Here’s what you need to know.

Hardware

The PlayStation 4, as you’d expect for a seven-years-later follow-up, has impressively bumped specs. An eight-core X86 AMD “Jaguar” CPU and a 1.84 Teraflop AMD Radeon graphics engine (with “18 compute units”) comprise the central processing on the PS4, There’s also 8GB of fast GDDR5 memory. The PS4 will use a hard drive for storage versus an SSD, but the included capacity in the box (and whether it’ll be as easily swappable as the PS3’s hard drive) hasn’t been specified.

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How Google is preparing the world for Glass

Posted: February 21, 2013 in Blog

By Amit Rawat

How Google is preparing the world for Glass analysis Amid skepticism and name-calling (“Glassholes!”), Google makes a strategic effort to bring wearable computing to the mainstream.

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Early this morning, while most of the West Coast slept, Google took the next steps in introducing Google Glass to the world.

A sleek website, highlighted by a crisp, new video, started to answer basic questions about the device for the broader world. How does it look? What does it do? Can I use it while dancing with a ballerina? (You can.)

Along with the new glimpses of Glass came a contest designed to lure early adopting enthusiasts in the United States. The simple request: “Using Google+ or Twitter, tell us what you would do if you had Glass, starting with the hashtag #ifihadglass.”

Contestants have until February 27 to make their pitch, and if successful, they still have to pay $1,500 to get the Explorer edition. Twitter quickly lit up with ideas, from recording fencing bouts to secretly checking Wikipedia while talking with friends. (Then there was Andre Torrez, who said he “could record your face and location and give it to a massive advertising company.”)

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Apple patent application hints at iWatch

Posted: February 21, 2013 in Blog

By Amit Rawat

A patent application published today points to a flexible touch-screen device that can wrap around your wrist.

iwatch-4An Apple smartwatch seems to be on the drawing board after all, according to a patent application published today.
The application — filed with the U.S. Patent and Trademark Office in August 2011 but just published — is titled “Bi-Stable Spring With Flexible Display.” It describes a flexible touch-screen device that can display information. The device can be worn in any location, according to the patent, though one of the drawings shows it being worn around the wrist.

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Mobile Spurs Digital Coupon User Growth

Posted: February 21, 2013 in Blog

By Amit Rawat

Digital couponing remains popular with users

“Digital Coupons – Over 92 million people in the US redeemed a digital coupon last year. Liquorland in NZ uses these well.  While they may seem more suited to FMCG type products it pays to think about your target audiences and how could test or use this low-cost promotional method.”

images (2)As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread activity among shoppers.

While the majority of coupon users continue to redeem promotions found in print publications and circulars, eMarketer estimates that 92.5 million people in the US redeemed a digital coupon in 2012. By 2014, US adult digital coupon users will surpass 100 million. Growth will come in at 4.6% this year and will remain slow but steady through 2014. The number of users who access coupons via desktop computers is nearing maturity, but mobile coupon users—especially those who redeem via smartphones – are helping to boost overall growth.

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By Amit Rawatimages (1)

BuzzCity issued its latest quarterly report on the current trends dominating the global mobile advertising industry.

The report reveals the appetite for mobile commerce is at an all-time high, with consumer confidence diminishing previous fears over security of payments – 3% compared to 27% a year ago.

“It is clear that consumers are now far more receptive to mobile commerce than ever before; this comes as a result of continuous education by the mobile industry to overcome concerns such as trust and security, combined with falling data costs and increased capabilities of smartphones and tablets,” Dr KF Lai, CEO of BuzzCity commented.

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By Amit Rawat

Melbourne metro made a song and video to raise awareness about being safe around trains – Melbourne has a population of 4 million people and their video has been watched on youtube just under 40 million times – not bad