Coming and Going on Facebook

Posted: February 21, 2013 in Blog

By Amit Rawat

Facebook – usage may finally stop growing as the honeymoon comes to an end – there is no denying FB is and will remain a major communication channel for millions of people around the world, but if people do use it less the next question is – what will be the next big thing?

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  • Two-thirds of online American adults (67%) are Facebook users, making Facebook the dominant social networking site in this country. And new findings from the Pew Research Center’s Internet & American Life Project indicate there is considerable fluidity in the Facebook user population:
  • 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
  • 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so.
  • 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.

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