Consumer confidence in Mobile Commerce at all time high

Posted: February 21, 2013 in Blog

By Amit Rawatimages (1)

BuzzCity issued its latest quarterly report on the current trends dominating the global mobile advertising industry.

The report reveals the appetite for mobile commerce is at an all-time high, with consumer confidence diminishing previous fears over security of payments – 3% compared to 27% a year ago.

“It is clear that consumers are now far more receptive to mobile commerce than ever before; this comes as a result of continuous education by the mobile industry to overcome concerns such as trust and security, combined with falling data costs and increased capabilities of smartphones and tablets,” Dr KF Lai, CEO of BuzzCity commented.



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