Mobile Spurs Digital Coupon User Growth

Posted: February 21, 2013 in Blog

By Amit Rawat

Digital couponing remains popular with users

“Digital Coupons – Over 92 million people in the US redeemed a digital coupon last year. Liquorland in NZ uses these well.  While they may seem more suited to FMCG type products it pays to think about your target audiences and how could test or use this low-cost promotional method.”

images (2)As consumers increasingly turn to their smartphones, tablets and PCs to shop online, they are using digital coupons to find new ways to stretch their dollars. The US recession helped boost the popularity of digital coupons in recent years. Yet even as the economy recuperates, digital couponing remains a widespread activity among shoppers.

While the majority of coupon users continue to redeem promotions found in print publications and circulars, eMarketer estimates that 92.5 million people in the US redeemed a digital coupon in 2012. By 2014, US adult digital coupon users will surpass 100 million. Growth will come in at 4.6% this year and will remain slow but steady through 2014. The number of users who access coupons via desktop computers is nearing maturity, but mobile coupon users—especially those who redeem via smartphones – are helping to boost overall growth.

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