Google Appears To Be Busted With Its Own Paid Links again

Posted: February 25, 2013 in Blog

By Amit Rawat

It appears that Google has been caught doing paid links again.

Our friend Aaron Wall at SEOBook has found some examples of an apparent “‘series’ of advertorials” for Google products like AdWords, Google Analytics, Chromebooks, and Hangouts. He points to content from The Globe And Mail and Edutopia that claim to be “brought to you by Google” and “sponsored by Chromebooks” respectively. He points to a handful of questionable links within the content.

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“None of those links in the content use nofollow, in spite of many of them having Google Analytics tracking URLs on them,” he writes. “And I literally spent less than 10 minutes finding the above examples & writing this article. Surely Google insiders know more about Google’s internal marketing campaigns than I do. Which leads one to ask the obvious (but uncomfortable) question: why doesn’t Google police themselves when they are policing others? If their algorithmic ideals are true, shouldn’t they apply to Google as well?”

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