Google: PageRank Dilution Through A 301 Redirect

Posted: February 26, 2013 in Blog

By Amit Rawat

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects.

The truth is, a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect when compared to using a normal link.

Matt Cutts squashed this myth that I believe many SEOs thought to be true, today in a video:

He said: The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link.

So the myth that you should not use 301 redirects because it will dissipate more PageRank than using a normal link is not valid.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s